Monday, 25 January 2010

Mood Board and Rationale

This is a mood board that I created. It shows the kind of subtle and simple colour scheme that I would like my magazine to consist of. I chose black, white, pale green and pink and a bright light blue. I like the way the pale colours contrast with the stronger bolder colours and I think they would be interesting to work with in my magazine.
I chose some photos of derelict/old houses that I could think about when choosing my own locations to take photos in. I like these images, especially in grey scale, and I think they look quite good with bold colours like black or the bright turquoise colour layered over the top. The image in the top right hand corner is from the advert for the perfume "Flora" by Gucci. I chose this image because I really like the lighting that is used, and although I probably wouldn't be able to recreate it, I could try and use the same colours and costumes. I also like the way the model is only seen from the waste up, as the rest of her is in flowers, I could maybe take an image like this from above my artist if she were to stand in an overgrown area. Another reason why I chose this image is because it's marketed at females around the same age as my magazine will be, so if it is effective I could take influence from it. There's also a close-up photo of some bricks, which I think look really effective in grey scale, and along with the old houses in black an white, they look as though they are worn-down and rough - cohering with the kind of image I would like my magazine to have.
I picked out some fonts that I liked and tried to choose ones that aren't too simple, but aren't too dull either. I like the handwritten ones and the typewrite ones, and I think these could be used for my magazine.

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