Evaluation Question 4 - "Who would be the audience for your media product?" and Evaluation Question 5 - "How did you attract/address your audience?"

Evaluation Questions 4 & 5 @ Yahoo! Video

As both questions link together, I used one video to answer them both.
Additional Comments:
When I asked my audience for their opinions about my product and how it attracted them, many people commented on the images; words like "edgy", "cool" and "different" appeared in lots of people's responses. One person said that it was "so different from other magazines and that makes me want to buy it". Most people commented on how the people in their magazines were "attractive, but not like normal attractive magazine models".
One or two people said that it "seems hard to say it's indie, when it just looks different." But I don't think they were right because the true, original indie ethic is about being different. I think the fact that it must look so different to some people backs up that it is in fact indie; the indie genre shouldn't be generic, it's about being an individual, as my earlier research showed me.